
Welcome to my social media portfolio. This curated collection showcases my work across multiple platforms, blending creative entrepreneurship with strategic digital marketing. From managing campaigns for mission-driven organizations to growing my Etsy shop focused on nursery decor, I bring a multifaceted approach to content creation, audience engagement, and brand storytelling.
I am a Social Media Manager with a BA in Journalism and an MFA in Creative Writing. My background in storytelling and content creation led me to explore social media management, where I combine strategic thinking with creative design.
Specializing in SEO writing, social media strategy, and visual storytelling, I create content that informs, inspires, and converts.
Table of Contents:
Section 1: Etsy Shop
Section 2: African Voices Communications, Inc.
Section 3: Rise Travel Institute
Section 4: New Jersey Angels
Social Media Gallery -Section 1
Apple-Lee Prints - This section features a collection of posts I've created for Facebook and Instagram. It will highlight my content design skills, showcasing engaging visuals, thoughtful captions, and strategic layouts tailored to connect with target audiences. Each post reflects my focus on brand consistency, creativity, and audience engagement.
Pinterest Analytics
I’ve dedicated this section of my portfolio to highlighting my top-performing Pinterest pins for my Etsy shop. By breaking down key trends, design choices, and keyword strategies, I demonstrate how thoughtful content creation drives measurable results.
In just 60 days, my product pins earned 21.36k impressions, with engaged pinners growing to 10.68k.
Social Media Gallery - Section 2
Social Media Manager for African Voices Communications, Inc. (Instagram, Facebook & Twitter), amplifying Black arts and culture through strategic content, community engagement, and visual storytelling.











African Voices- Scriptwriting Essentials Campaign – Reel Sisters
For the Scriptwriting Essentials: Writing Strong Female Characters course, my goal was to drive awareness and enrollment for a class with limited capacity (10 seats). Through a targeted social media campaign across Instagram and Facebook, I created a series of engaging posts, trailers, and behind-the-scenes content that highlighted the class’s value and instructor credentials.
Results:
15 students enrolled — exceeding capacity by 50%
75% of seats filled within the first week of the campaign launch
Campaign reach increased by 120% over the previous month
Instagram engagement rate improved by 3.2%, driven by reels and story interactions
This success demonstrates how data-informed storytelling and consistent audience engagement can generate real results, even with tight timelines and niche topics.
Social Media Gallery - Section 3
Social Media Content Creator for New Jersey Angels (Instagram, Facebook & LinkedIn), supporting foster care communities through mission-driven storytelling, impactful visuals, and platform-specific strategies that build awareness, highlight volunteer engagement, and strengthen community connections.






Digital Engagement Metrics
Impact Highlight: Website Traffic Surge
Within the first month of managing social media content for New Jersey Angels across Instagram, Facebook, and LinkedIn, the organization experienced a remarkable 243% increase in website traffic compared to the same period the previous year. This significant uptick underscores the effectiveness of strategic content creation and platform-specific engagement in amplifying the organization's mission to support children, youth, and families in the foster care community.
Social Media Gallery - Section 4
Social Media Manager for RISE Travel Institute (Instagram, Facebook, LinkedIn, and Twitter), leading digital storytelling initiatives that promote ethical, sustainable, and decolonized travel. Currently collaborating on the development and upcoming launch of a Diversity, Equity, and Inclusion (DEI) campaign aimed at fostering inclusive travel practices. Regularly schedule and promote episodes of The RISE Traveler: Unpacking Conversations of Sustainable Travel podcast, featuring experts in social justice, sustainability, and decolonial theory to engage and educate our global community.



